Sometimes you plan it, but most nights it just sneaks up on ya. Next thing you know, you’re sitting at a Waffle House at 3am drinkin’ cheap black coffee wonderin’ where the night went. Our best guess? You got a little rowdy, amigo.
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Rowdy Hat
Sendero was born out of one thing: the love for the West. The landscapes, cultures, history, geology, flora, and fauna. All of it. Our very first hat came into being because of the wild West Texas views down in Big Bend country. And take it from us, there’s nothing better than putting on a hat that fits juuust right. We've been chasing that feeling ever since, and although we make a whole lot more than hats these days… that feeling of making our first hat is what keeps us going and pushing the boundaries.
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