Sharp as a mesquite thorn and twice as tough, el coyote doesn’t ask for a seat at the table. It just sneaks in, swipes your green chile enchiladas, and it’s gone before you even notice. It sings to the moon, runs with the ghosts, and lives where just about nothin’ else can. But that’s just life out in the desert, minus the enchiladas of course–we made that part up.
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El Coyote T-Shirt
Sendero was born out of one thing: the love for the West. The landscapes, cultures, history, geology, flora, and fauna. All of it. Our very first hat came into being because of the wild West Texas views down in Big Bend country. And take it from us, there’s nothing better than putting on a hat that fits juuust right. We've been chasing that feeling ever since, and although we make a whole lot more than hats these days… that feeling of making our first hat is what keeps us going and pushing the boundaries.
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